White Oak Website
Lonsdale Saatchi and Saatchi was responsible for a major re-branding of White Oak rum in early 2011 with an award winning TVC and billboards which carried the tag line “When it pours… you reign”. Taking it a step further, the White Oak website was produced and launched at the end of 2011. It features drink recipes and a “mix a drink” feature which allows you to discover new drinks. You select the items you have in your kitchen and the website searches the drink database for recipes containing the items you selected. The site also features a WO life section with events, photos, a music player featuring DJ mixes by a selection of local DJs and a downloads section with White Oak wallpapers, ringtones and a link to download the Angostura mobile app “IN ‘D MIX”. The events section of the site is regularly updated with bar promotions.
Recently the White Oak website was refreshed with new imagery from White Oak’s latest campaign.